Initially, connecting to the internet via mobile phones was hectic since their browsers had unreliable rendering capabilities. However, with the increasing number of mobile phone browsers, mobile website optimization is then a better alternative to go for. This is because, there are still a percentage of people that would prefer a mobile device with internet capabilities while at the same time, foregoing a smartphone. A smartphone has a browser that renders normal desktop pages of a website such as those of iPhones, blackberry, android phones and so on. However, the traditional mobile phones relied on browsers that could not render normal desktop webpages.
To have a mobile friendly website, one must consider a number of things such as the amount of content you consider important to be displayed on the optimized mobile web version, also, since it is difficult view web pages on small mobile phone screens, the amount of space to display should be taken into account. Smart phones too may experience some difficulty in viewing some content that they may have to zoom in. However, zooming in isn't always a preferred option since it adds more stages of zooming in and out which is not always on a standard set with all mobile phone types. Therefore the amount of space it might is important keeping in mind that every pixel on the mobile phone is valuable. Therefore, in reducing the amount of information put in only the important content to each page, remove links that are of less priority such as those not connected to the main content.
Using mobile website optimization requires one to be focused. This means that the user should be able to move about; it also means that the site will have more visitors, longer browsing time and more conversions as well.

